Amazon.com has been glad-handling executives at major entertainment companies, trying to sell them on a service for streaming TV shows and movies over the Internet, according to the Wall Street Journal. The move would be a direct challenge to the 800-pound gorilla in the market, Netflix, and to Google, which recently announced plans to bake its Android operating system into a variety of TV-related devices. Apple is also rumored to be planning to get into the streaming business with 99-cent rentals of TV shows from the Fox networks and Disney-owned ABC.

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