Link Bait

But in a way isn't that illegal?

Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

Originally Posted by craigwilson

Link Bait means Useful or entertaining web content which compels users to link to it. So if your website has a unique and useful content then other potential link partners place the link of your website on their website without offering any proposal for link exchange.

That’s a big NO my friend!
You create an interesting newsworthy topic keeping SEO writing techniques in mind and post it on popular social media channels. This content/ feature acts as a bait and encourages others to link to it. What’s unethical in this?
Google won’t penalize you for this. Get going...And if still you doubt me, check this:

“I think of “linkbait” as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.” - Matt Cutts, Anti-spam head at Google

Originally Posted by C.Rebecca

“I think of “linkbait” as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.” - Matt Cutts, Anti-spam head at Google

great quote from Matt Cutts there

Link bait is basically natural link building.

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources.

Link Bait refers to that content of website that has a high linking ability. In other words, it is a kind of attractive feature of a website, whether it is written content, image, software, widgets, etc which causes other websites to link back to the site containing it.s

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. There are many different elements on web pages that can be considered link bait, as long as someone links to it.