Are Backlinks Important?

"For an effective SEO strategy quality backlinks is important to increase website traffic and build link popularity."
If you have gained an insight into the SEO world, you would have come across the word ˇ°backlinksˇ± several times. For those new to the SEO industry, you might wonder what backlinks are and how essential they are for the success of websites.

In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.


Backlinks today are an important part of the SEO process because when you build quality backlinks, your website stands a higher chance of getting indexed faster by the search engines. Also, from the long term perspective, it will help in boosting quality traffic to your site. Apart from this, building backlinks serves your bottom-line of website visibility by improving your page ranking and ultimately your ranking in the search engines. Additionally, it is not just enough to have lots of backlinks, but, itˇŻs also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website. Search engines like Google give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results.