Is Reciprocal Link Worth Doing It?

Its utterly depends upon the site, you are going to link with.

No, it is not worth doing as it's illegal. Google doesn't like link exchange at all.You can get some penalties.

Reciprocal links are also known as "link swaps", "link exchanges" and "link partners". They increase your website traffic when people click on the links. Reciprocal links play a major role in boosting ranking in search engines.

A big part of SEO is having a well balanced link building approach. Your links should appear natural as if all the sites that link to yours chose to do so through their own initiatives. For this reason, its important to have a large variety of links on different pages and with varying degrees of relevancy. Sprinkling in some link exchanges isn't necessarily bad, just do so in moderation.

Reciprocal Link is somethink like link exchange, it's better to get one way backlinks

Originally Posted by jimmyx

Without traffic online business will not be able to survive.That's why traffic is the lifeblood of online business.There are some many techniques to generate traffic to your site. Building links is one of them.

Reciprocal link also known as link exchange is where webmaster A put it's link in webmaster B's site and vice versa.In other words they exchange link and display their link at each other's site.

By doing these, you will be able to increase your search engine ranking.Choose those site which are relevant to your niche and those with high pagerank to link to.

Is reciprocal link worth doing it? Many people say these type of linking is losing it's value.Do you agree? Search engine prefer one way linking. But no matter what it's good to have a mixture of both.

Hello,
Yes,I am completely agree with you about relevancy. Reciprocal link is one of the best effective way to promote a site.They help you to share the traffic, in turn you will get notice by the search engines.Thanks for your posting.

Above the contradiction discussion on reciprocal links it is a natural way of link building but to keep these tips in your mind:
excessive reciprocal linking;
simultaneous reciprocal linking (both links appear on the same day);
only reciprocal linking (no other back-links except those);
brand new sites reciprocal linking;
absolutely irrelevant reciprocal linking.

Actually dear Its not such that, We know this update in Google algorithm brings a big change but reciprocal back links on relevant sites have today same importance as in past.

I think you are right , If your site getting traffic you can getv ranked on Google easily