The Most Common Logo Design Mistakes by desiner

1. Designed by an Amateur
Logo design is no place for rookies, amateurs, relatives or bored marketing staff. You must have
a professional who is trained and experienced in working with businesses to design the perfect
logo to fit their position. If you are willing to spend $500 on a cell phone that your customer will
never see but not the same amount on a logo that will represent YOU to the customer, then you
are dramatically lowering your chance to succeed.

2. Using Clip Art or Stylized Type as a Logo
Everyone can recognize clip art so just don’t try to use it as a logo. Stylized type might look good
to you but it’s highly unlikely your customers or clients will notice that it is your logo or
remember it from one contact to another.

3. Too Many Typestyles or Fonts in One Logo
This is another problem usually caused by trying to design your own logo. We have seen logos
that we could not read because of inappropriate typestyle choices – could you imagine what a
prospective client would think?

4. Including Inappropriate Wording
Your logo needs to get across a single point or message. We highly recommend not including
the wrong things in your logo:
• Ltd, Inc. LLC (clients don’t care)
• Long strings of words
• Mission statements
• Potentially offensive wording (yes, we see it all the time)

5. Designed For Only One Media
Most business owners would not even realize that a logo designed by an amateur is highly
unlikely to work in all of today’s media. Professionally designed logos will work in all applications
– the web, email, print advertising, telephone directories, full colour marketing pieces, and more.