[FONT=&quot]The search engines evaluate each page on your site individually, on its merits. That means that your inside pages could rank as well or better than your front page. This isn't a bad thing, it's a good thing. Most webmasters concentrate on getting a lot of visitors to their home page from a few "money" search terms. But you can easily get more traffic to your site overall by getting a few visits to each of your inside pages from less common searches. Yesterday the most popular way people found my personal site was by searching the engines for "austin radio stations". A total of 22 people did that. But 939 people found my site through the search engines total, on any term. The #1 search into my site still accounts for only 2.3% of my traffic from the engines.

All this means that you must think of every page on your site as a possible entryway, and make sure it's able to stand alone. If a page makes sense only if a visitor got there from somewhere else inside the site, that page should be modified. If you're selling something, try to make it easy for a visitor to buy something from every page. If your site carries a few "flagship" products or articles, make sure those are promoted on every page.

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