Google's Pay-Per-Action Announcement

**SticKer** · 07-12-2007 01:54 AM

Big news from Google - they've launched the beta version for their new pay-per-action advertising pricing model. It's being tested in US-markets only and is available through the existing AdSense network. The implication here is that Google would be open to a significant change in business plan should this pay-per-action be a resounding success.

Google's pay-per-action (or "CPA" cost-per-action) appeals most directly to the advertiser, traditionally the bearer of click fraud's brunt. CPA provides Google’s advertisers with the option to assume greater control over advertising budgets through a sense of advertising accountability. Advertisers can predetermine what action end users must satisfy in order for them to make good on payments to the publisher network. This is in stark contrast to the traditional cost-per-click model that's made Google into the behemoth we know it as today.

Source: prminds.com

**slnet** · 07-15-2007 04:05 AM

nice.. keep us updates.. i.e. when it become stable..

**SticKer** · 07-20-2007 05:38 AM

yup will keep the updates coming

**wired076** · 07-22-2007 02:53 AM

That could possibly be a problem for some as I have only gotten just over a dollar in 3-4 months and I would expect that if the system changed I would earn less. I want to earn more than $100 dollars which could take me a while at this rate.

**SticKer** · 07-23-2007 11:07 AM

Originally Posted by wired076

That could possibly be a problem for some as I have only gotten just over a dollar in 3-4 months and I would expect that if the system changed I would earn less. I want to earn more than $100 dollars which could take me a while at this rate.

are you testing the cpa beta program ?

**beamup** · 08-17-2007 07:16 PM

Hello

wired076, you are not the only one.., Including me, there are many others who are going through this. I have use some programs for it very soon.

Steve