Google AdWords are testing a new report type called the “Placement Performance” report. The report allows advertisers to track performance for ads running on the Content Network on a site-by-site basis. The Placement Performance report can be accessed from the regular AdWords reporting interface, by selecting it from the list of report types. CPM (site targeted) advertisers will benefit greatly from this added level of reporting, as they can now view performance at a much more granular level.

Sites on the content network that do not perform well can now be easily and accurately identified and excluded using the site exclusion tool.

Placement Performance reports are currently only available to a limited number of AdWords advertisers. Google intends to make them available to all advertisers in the near future.