How to avoid Google Personalized Search Results

From the Site Reference Newsletter: If you want to check your search results and be sure you're not seeing personalized results.


By Ross Dunn
Concerned About Personalization in Your Results? If you think you might be seeing results that are influenced by Google's personalization algorithm then first ensure you are logged out of Google (see the top right of your Google page for login status). If you are still uncertain of your results then Matt Cutts revealed a string of code to add to any URL to ensure personalization is "turned off": just add &pws=0 to the end of the URL and you are certain to have a non-personalized result.

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