Harsh, but I had to laugh at the irony of it.
By far, the best way to promote your website is through ETHICAL link building, article writing, directory submissions, etc. If you work hard, and put some effort into building your site's ranking, it pays off in the end.
As an example, I ran a SEO campaign last year which easily paid off with over a grand in extra business. It took about a week to do the SEO work (somewhere around 10-20 hours), but it paid off better than any advertising campaign ever did!



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