Google has bought FeedBurner, a firm specialising in delivering podcasts, weblogs, news and advertising to internet browsers.

Chicago-based FeedBurner is a “web feed” firm that lets online publishers constantly send updated news, commentary and other content directly to readers with tools such as Really Simple Syndication (RSS).

Buying FeedBurner lets Google expand its online advertising empire deep into the fast-growing world of direct feeds.

So which is the next company Google is looking for? Could be yours