As you would have heard that Google is going to launch Google Caffeine where Google as a search engine will start giving more importance to social media websites to crawl most fresh content on the web. These kind of websites are mainly responsible to create your brand name or business reputation in the market.
So here is an important article on Reputation Management by Google to manage you reputation on internet, must read it.
Just replace (dot) with .
googlewebmastercentral(dot)blogspot(dot)com/2009/10/managing-your-reputation-through-search(dot)html



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