Why we do guest posting in SEO?

Hello guys! Could you please explain why we should do guest posting in SEO.

I think no one is interested in my post. I really need this, so please reply on my post. Thanks

Guest posting is done to share your content in search engines and build backlinks for your website.

Thanks for replying on my post. It can be very helpful for me to do the guest posting in SEO.

You know SEO has changed.
You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website.
But do you know you might be missing a huuuge opportunity if you guest blog for links alone?
Guest blogging is not just an SEO tactic. Guest blogging is a marketing tool:

• Develop relationships with key influencers
• Build authority
• Increase brand awareness
• Generate leads

Smart marketers use guest blogging to drive company growth. For instance: BufferApp (B2C) acquired their first 100,000 customers through a strong guest blogging strategy. HelpScout (B2B) used guest posting to grow their business consistently despite having a much smaller marketing budget than their competitors.
Would you like to do the same? Below follow the essential tips to help you grow your business through guest posting.

How to select target blogs for guest posting

Guest blogging for SEO means evaluating a blog based on the value of a link.
In contrast, guest blogging as a marketing tool means reviewing the audience of a blog. How many of its readers could become your customers? Is your buyer persona likely to read this blog?
As a marketer you want to raise awareness of your company and products with your target audience. You want to drive relevant traffic to your website. You don’t just want a link.
Imagine you’re launching an app that’s especially useful for freelance writers. Where would you go for guest blogging? Look for blogs that are read by freelancer writers, like Make a Living Writing or general freelance blogs such as FreelanceSwitch or Freelance Folder.
Now, let’s say you’re a freelance writer looking for new clients. From an SEO perspective, blogging for a site about freelance writing may be a good idea. But the problem is that you’re just writing for other freelance writers, so it won’t bring you any business.
You might want to pitch your copywriting services to start-up companies, so you need to look at blogs that are read by start-up founders. Consider blogs such as Unbounce, KISSmetrics, or CrazyEgg (of course!).
Don’t think about the value of a guest post link. Instead, consider the value of a blog’s audience.
How to pitch a guest post

Do you know the magic lines to get a guest post idea accepted?
Just like in dating, magic doesn’t exist.
To get an idea accepted you need to do two things in your pitch email:

• You must prove that your post will be popular with a blog’s audience. To prepare your pitch email, research a blog. Read the most popular posts. Check out the comments, so you know what questions readers raise and what problems they’re struggling with. Get to know the audience so well that you are certain your guest post will get tons of shares and comments.
• You need to demonstrate that you’re a good writer. Your email needs to be engaging and spotless—no grammar or spelling errors, please. And if you’ve already published a post on a popular blog, provide a link to your guest post to raise your credibility.

Guest Post means to share the content on the same niche blog to generate more traffic to own blog or website.

Guest blogging is one of the best online marketing strategies you can invest in. Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way. Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.

Guest posting is still one of the best ways to grow your audience & improve your website's SEO performance that we do guest posting in SEO.