One thing that might be effective for you is affiliate opportunities. Because you're a retailer this can work in two ways.
First you could find affiliate opportunities to expand your service offering. My company does this for credit card processing. Our affiliates add a link or banner to their site or sales process and get paid for every sale we close.
Second, and conversely, you could start your own affiliate program. Allow other websites to help sell your product. Websites and businesses that have a similar target audience, but a different product are perfect.
If you want any more info on either of these ideas let me know and I can go into it in more depth.



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