Ways To Increase Conversation Rates

The best way to increase your website profits with out increasing your traffic is to improve your conversion rate. Say your website gets 1,000 visitors per week and your conversion rate is 1%, this means you make 10 sales per week. By improving your conversion rate by just 1%, to 2% you will double your sales from 10 to 20 per week.

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1. Show 3rd party accreditation – Accreditation which is listed clearly on the homepage and landing pages, especially one which is known, is helpful to create trust. It can vary from a professional industry body to a yellow pages icon (which is linked to your page on yellow pages) and even a PayPal symbol can be considered as a type of accreditation.

2. List your privacy policy – In recent months, the subject of user privacy has been a hot topic, affecting companies from Facebook to Google. Listing a privacy policy is important, perhaps more than ever for appearances sake. The Direct Marketing Association is offering a privacy policy generator which is simple to use and free. Once uploaded, place the privacy policy in a visible place such as the page footer.

3. Add a physical address – If you haven’t already, you should add your physical address as soon as you can and register it with Google Local for added value from organic search. Websites with a physical address are considered more trustworthy.

4. Add a contact phone number – Similar to adding a physical address, adding a contact phone number will increase your trustworthiness as visitors are able to query details before and after a sale. If you’re concerned about the cost of buying a phone number, look at VOIP vendors such as Skype who offer a land-line number which you can take with you.

5. List your terms and conditions – In addition to visibly showing your terms and conditions, also allow visitors to download and print this document. If the functionality to download a document does not exist in your CMS, simply upload the document to a service such as Box.net and embed the folder on the page.

6. Pay attention to language, spelling and typos – Grammar will have a profound effect on your conversion rate. Spelling mistakes and typos will instantly discourage visitors from reading on.

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Make The User's Life Easy

Let's start with something that sounds simple, but apparently is too complex for many companies to get right. The more difficult you make your web site to use, the less people will buy from you.
A well designed website should aim to prevent nobody from buying - to allow 100% of the people who want to buy to do so. So where do they go wrong?

• Accessibility
  Making a site accessible is a legal obligation in many countries. Despite that, inaccessible websites are still being created. That can affect your sales, depending on how inaccessible you are, as visitors find the site impossible to use and go elsewhere (and end up recommending one of your competitors to their friends as well). A fairly typical inaccessible site could be losing 5% of potential sales because of this. (A really inaccessible website could even prevent search engines indexing it, giving a far higher amount of potential lost sales.)
• Browsers
  Many designers only pay attention to Internet Explorer. The justification for this is usually that 99% of the site's users use IE. It never seems to occur to the designers that perhaps the reason they have so few visitors with other browsers is that their site is fundamentally broken - it doesn't work in anything else. Percentages of people not using IE varies from site to site - over 60% of visitors to this site use an alternative browser, for example. The number most often quoted though, is that 80-85% of web users are using IE on Windows, which means that an average site that doesn't work in anything else could easily be losing 15-20% of sales.
• Be Bold!
  What happens when a user decides to buy a product? They add it to a shopping basket. How do they add it? They click a button or link (usually a button). What happens when they can't see the button? They go elsewhere. There are some users who are still uncomfortable scrolling. Having things above the fold is still important. And yet there are still plenty of sites out there with buttons that are too subtle, or don't say the right thing, or are hidden away at the bottom of the page. "Add" is rubbish button text. "Buy" is ok. "Add xxx To Your Basket" is great. "Add xxx to Your Basket" in big letters on a big, bright button, near the top of the page, is even better. Calls to action, like this, don't have to be gaudy or tasteless, but they do have to be obvious and clear. Sites I have worked on where just the call to action was changed have reported anything from a 1% to 30% increase in sales as a result.

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I guess web design contributed a lot in getting higher conversion rate in any online venture. It is really important to have a professional design so that visitors will trust you and surely you'll increase sales.

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Add a contact phone number – Similar to adding a physical address, adding a contact phone number will increase your trustworthiness as visitors are able to query details before and after a sale. If you’re concerned about the cost of buying a phone number, look at VOIP vendors such as Skype who offer a land-line number which you can take with you.

Thanks

Brilliant advice, ofcourse the problem with getting some accoldaes from the well press is a little more difficult than normal

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In addition to visibly showing your terms and conditions, also allow visitors to download and print this document. If the functionality to download a document does not exist in your CMS, simply upload the document to a service such as Box.net and embed the folder on the page.

Thanks

Hi

Add a contact phone number – Similar to adding a physical address, adding a contact phone number will increase your trustworthiness as visitors are able to query details before and after a sale. If you’re concerned about the cost of buying a phone number, look at VOIP vendors such as Skype who offer a land-line number which you can take with you.

Thanks

Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.

Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Truste. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.