Take Your Pick - Free Logo Design Vs Custom Logo Design

There is an age-old Indian proverb which says "If wealth is lost, nothing is lost. If health is lost, something is lost. If character is lost, all is lost." Corporate identity logos represent the character of an organization and launching a business without a logo can sabotage both you & your business. A well designed logo is essential for a brand as it makes your business flourish and gives it credibility and visibility. Logo designs & designers don't come cheap. Price is the most important criteria while deciding on graphic design designers for the job of creating a logo. Professional graphic design designers charge exorbitant fees which not many can afford, especially if you are starting a new business venture. There are several cheaper options available on the web but choosing them would mean a compromise on quality.

Let's take a look & analyze both cheaper and costlier options and decide which one would make maximum impact on the customers.

Free logos design - A simple Google search on this heading would list out the links to the websites that offer you free design of logos. These websites gives you the option of choosing a logo design from the list of 1000 of different pre-designed logos. You can pick the one you like and download it for free. This gives you the complete power to decide and choose what-ever design you think is suitable for your business. The images can also be edited using any image editing tool and are fully customizable. It's a cheaper option and is suited for businesses which do not have enough funds to hire a professional graphic designer. There are a few disadvantages of going for free design of logos designs. Some of them are listed below.

• The logo would lack the 'wow' factor.
• Low quality logo image
• Copyright issues

Custom logos design - Hiring professional graphic design designers for your logo design needs would give corporate identity logos a professional & mature look. These designers are experienced and provide you with unbelievable designs according to your business needs. Another advantage is that once you have your logos done, you'll own the design rights, guaranteeing complete satisfaction. The creativity and customization of getting your logos made by a professional can never be matched by companies offering free design of logos. The few disadvantages of custom logos design are:

• Very expensive
• Design process takes a lot of time