Disadvantages of TV advertising

Producing a television commercial and purchasing airtime is costly--it is the most expensive form of advertising there is. TV commercial production is often a complicated process which can involve a lot of manpower, time and equipment. Some ads are simple--for example, just graphics and a voiceover. Other ads involve renting a studio and equipment, hiring a director, writers, actors, light and camera operators and editors. Who you hire to produce your ad will also affect the overall cost. For a less expensive, albeit lower quality ad, use your local cable station, which often has the capability to produce ads. If you have more to spend and want a higher quality ad, hire a professional production company. And assuming you're not an advertising professional, it's wise to hire an advertising agency to help you come up with a campaign, which will add further expense.

Besides production, there are a number of other factors affecting the final cost of your ad. Once the commercial is completed, you must then purchase airtime on one or more TV stations. According to AllBusiness.com, the key with TV advertising is repetition, so you'll want to air the commercial as many times as possible.

It's interesting to recall that the disadvantage of advertising monopoly. Unfortunately, on the Web today - and now the iPhone and Android, Research has given way to new knowledge. I think that advertising can be art, perhaps not so much as an announcement from Apple, and perhaps an alternate reality game. It has been done before, and creates much more effective interaction between people and goods production.

Despite the many entertainment options we have today, "television remains the dominant medium in most U.S. households," according to a study by Ball State University. Americans on average spend over 4 1/2 hours watching TV each day. Advertising your product or business on television can be very effective, but there are also several drawbacks. Before you purchase ad time, you should be aware of the disadvantages of advertising on television.

Producing a television commercial and purchasing airtime is costly--it is the most expensive form of advertising there is. TV commercial production is often a complicated process which can involve a lot of manpower, time and equipment. Some ads are simple--for example, just graphics and a voice over. Other ads involve renting a studio and equipment, hiring a director, writers, actors, light and camera operators and editors. Who you hire to produce your ad will also affect the overall cost. For a less expensive, albeit lower quality ad, use your local cable station, which often has the capability to produce ads. If you have more to spend and want a higher quality ad, hire a professional production company. And assuming you're not an advertising professional, it's wise to hire an advertising agency to help you come up with a campaign, which will add further expense.
Besides production, there are a number of other factors affecting the final cost of your ad. Once the commercial is completed, you must then purchase airtime on one or more TV stations. According to AllBusiness.com, the key with TV advertising is repetition, so you'll want to air the commercial as many times as possible. This is why TV stations offer pricing in bulk. Another cost factor is the size of the market in which you run.

A relatively new technology that is making its way into households across the nation is the DVR or Digital Video Recorder. A more modern version of a VCR, a DVR allows users to digitally record TV shows easilyand automatically, and to record more than one show at a time. Unfortunately for the advertising industry, DVRs allow users to fast-forward through commercials. According to Cnet News, a March 2006 study by the Association of National Advertisers and Forrester Research said about 70 percent of advertisers surveyed believed that "DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second commercials." It remains to be seen just what sort of effect DVRs will have on television advertising.

For all its advantages, advertising your business on TV does have some disadvantages. Barring late night spots on your local cable television network, no other advertising medium is as likely to eat up your budget as quickly as TV will. Producing the ad, which can include hiring script writers, actors, film editors, or an advertising agency, is only the first step. You must also pay for air time, and because studies have shown that TV ads are most effective with repetition, you'll almost certainly want to run your piece a number of times. Because of this, most television stations structure their pricing to make it more attractive for you to purchase advertising in chunks.

Another disadvantage is how difficult it can be to make changes. Whereas with newspaper advertising, updating sale pricing or a special offer is often as simple as swapping out a coupon, with television advertising it means updating your script and reshooting the entire ad, which costs additional money.

It can also be difficult to effectively target your core audience with television advertising, although there are a few best practices that can help. For starters, consider who your audience is before structuring your ad and purchasing airtime. Is a large portion of your clientele Spanish speaking? If so, you'd do well to purchase airtime on a Spanish-language station such as Telemundo. And if you're in the baby stroller business, you're probably better off purchasing time slots during the day when stay-at-home moms are most likely to see your ad.

Hi

Advantages of television advertising:
Although television advertising, not as an immediate sale, such as advertising search engine can do, is strongly affected customers and slowly convinces the target market.
Television advertising can ·the product to a large number of people affected (at regional and national) in a short time.
· Television helps to convey a message (advertising) with images, sounds and actions.
Announcements · can also target people on the ground with independent local stations and cable channels.
· Different segments of the population such as children, housewives, young people are addressed to the organization through various channels (Cartoon) at different times (the timeto see that many people) TV.
It · the flexibility and options to give customers selectivity of a product offered by many companies to choose from.
Spot TV Creative · to attract people and make the purchase of these products. This is very beneficial for small businesses.



Disadvantages of television advertising:
• costs involved in television advertising is very high, as it will be repeated many times, and cost more necessaryAir for advertising on TV channels.
Spot TV · are short, so that we can not communicate about the product.
· TV advertising is sometimes unclear (mess up), because no relevant information on products.
• If TV commercials are creative then people show no interest in seeing it and not buy the products.
▪ Sometimes TV commercials to be in a way that people do not think soYou do not buy products.
· E 'difficult, in contrast to exchange television advertising spots for the press.
· Production of television advertising affects hiring screenwriters, actors, video editors, or an advertising agency. Thus, it is a complicated procedure.



Thanks

"When rightly chosen and right presented based on the purpose helps businesses to reach their target customers flawlessly."

That is the hard part with the tv. Target on tv it is not so target ( in comparison with the net )

An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another.