Tips for Launching your Business Blog

These are some wonderful ways to launch your business blogs:

1. Identify your readers.

Before you start writing anything, make sure you understand who your target market is. This is also known as your "buyer persona", which marketing guru David Meerman Scott defines as "...a distinct group of potential customers, an archetypal person whom you want your marketing to reach." Basically, you want to tailor your topics to the groups of people who are most interested in your company. Otherwise, you're missing the mark and losing out on potential leads and sales. To identify these buyer personas, there are 3 questions you should ask yourself--

Where do your customers come from?

What type of content will be useful to them?

Where do your customers hang out online?

2. Create social media accounts.

If you haven't already done this, register accounts with Facebook, Twitter, LinkedIn and YouTube. Start with these and expand later. This is important because you need places to post links to each new blog, so that your groups, fans, and followers can read them. Posting on social media also encourages people to subscribe to your RSS feed, another great way to promote your blog.

3. Establish your social media presence.

Lay the groundwork for later blog promotion by establishing relationships with your target markets. One of the best ways to do this is through social media. Now that you have accounts started, you can go in and join forums, listen to conversations and hear what people are saying about your industry. Add thoughtful and insightful comments whenever possible. Hire employees to do this if you don't have time, but try to contribute every once in a while if you can.

4. Determine where to place your blog.

You can either put your blog on a page within your website or give it its own domain. Your choice depends largely on your goals. Do you want the blog to be part of your site, and linked to it directly? Or do you have plans to use your blog for other purposes, such as to earn revenue through ads or creating a secondary business from it?

A blog can help your website to rank higher, and it can also rank highly on its own. So, think about your long-term objectives when deciding where to place it.

5. Use the right keywords.

If you're placing your business blog on a page within your site, most likely you'll be using the same keywords for your blog that you are using for your site. If you've done good keyword research, then these are the keywords that reflect your business and are the search terms that people are using to find you. If your blog is separate, consider if any keyword changes need to be made. You may want to take your blog site in a different direction from your site. Again, this depends on your goals for your blog.

Incidentally, if your blog does have its own domain, you'll want the domain name to be brandable, easy for consumers to recognize and search engine-friendly.

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that's very useful information. thanks a lot. I have some blogs but they are used in a good way because I did not use the methods you suggest.

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Plan your posts : Think about the direction you want your blog posts to go in. A good way to stay on track is to start with one main topic and draft a few blogs in advance. Post them on a regular schedule and you'll have a supply of targeted blogs that add fresh content to your site and point back to your company each week. Coming up with topics can be a challenge, but there are a lot of helpful resource on the Web if you get stuck.

Network with influencers : Once you've got your blog started, it's a good idea to look around at other bloggers in your industry. See what they're doing, what they have to say, and leave insightful comments on their blogs. This kind of web networking will help you establish relationships with these people, which in turn will prompt them to help spread the word about your blog and your company. This kind of free advertising is invaluable. It connects you to credible and respected individuals within the blogosphere and markets your business for you.

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1. Choose A Blogging Platform. WordPress is the most popular blogging platform, but you can also check out Joomla, Blogger, TypePad and others.

2. Plan Your Posts. Think about the direction you want your blog posts to go in. A good way to stay on track is to start with one main topic and draft a few blogs in advance. Post them on a regular schedule and you’ll have a supply of targeted blogs that add fresh content to your site and point back to your company each week.

3. Network With Influencers. Once you’ve got your blog started, it’s a good idea to look around at other bloggers in your industry. See what they’re doing, what they have to say, and leave insightful comments on their blogs. This kind of web networking will help you establish relationships with these people, which in turn will prompt them to help spread the word about your blog and your company.

4. Promote Your Blog. Offering a blog subscription through an RSS feed is an effective way to promote your blog. There are other ways to get the word out, as well. Write an optimized press release, submit articles to directories that link to your blog page, submit your blogs to social bookmarking sites.....

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I appreciate your post. Please keep sharing more and more information...

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Connect with your readers through an about page and welcome message. One of the best ways to make a lasting impact is to connect on a personal level with your readers. That means letting them know who you are and what your background is.
I totally agree with this one. And you should do it. It's always frustrating to have to click on a dozen of links before finding who writes a blog -- if you're interested of course.

It's interesting that Aviva Directory -- which is not a blog -- doesn't show the same transparency that it claims is essential: try to find who's behind the site and you'll see what I mean. But let's move to an even more important advice.

Don't get seen naked: Never launch a blog with fewer than 5 posts. In the blogosphere you typically get just one shot at impressing a visitor or fellow blogger. Too many new bloggers throw up two posts and then start working on promotion. In the world of blogging, you are selling yourself and your writing. If you can't give people a fully dressed picture of what your blog is all about and what type of writing will be on it, then why should they throw a link your way, or subscribe to your RSS feed?
In fact even large companies forget this. This is why I'm usually waiting more than a week before reviewing a corporate blog after its official birth. But many people are not as patient as I am, and will never return to your blog if there are no valid or interesting contents.


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Add A Link – If it’s a company blog, or if it’s attached to another site, add a link to the blog from the main navigation on the parent website. This type of link is good for SEO and website visitors are increasingly expecting the company websites they visit to also include a blog.

Email – Add a link to the blog in your email signature. Wherever you publish your web site address, you should publish your blog URL.

Newsletter – If you have a newsletter, announce the blog and introduce contributors. Ask your newsletter subscribers what they're interested in and you might even be able to attract contributors.

Network – Announce the blog to your Twitter followers, Facebook fans, LinkedIn connections and any other social networks that you are apart of. Make relevant comments on other small business or topically specific blogs using a link to your blog in the comment form vs. a link to your company web site.

Press Release – If you feel that the blog is important enough to support a press release, put one out.

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You really doing great job. Thanks for sharing this nice information.
I appreciate your post. Please keep sharing more and more information...