Hi
One of the best ways to make a lasting impact is to connect on a personal level with your readers. That means letting them know who you are and what your background is. Darren from ProBlogger does this well by including an image of his ugly mug and an ‘about page’ link above the fold. You don’t necessarily need an author pic to relate to your readers, but you should find some way to allow readers to connect with you on a personal as well as a professional level to develop some rapport.
Thanks



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