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How To Increase Online Sales??

This is a discussion on How To Increase Online Sales?? within the General Business forums, part of the Business category; Hello Friends It is a known fact that people buy from people. Often when you go to buy something on ...

  1. #1
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    Default How To Increase Online Sales??

    Hello Friends

    It is a known fact that people buy from people. Often when you go to buy something on the high street, it is the rapport or knowledge the salesman provides that makes you buy from that person.If you build up a relationship of any sort with a provider of any product, you tend to go back and recommend them to others - loyalty.Given this, it is strange that the online sales world of e-commerce tends to be anonymous - a faceless web shop and e-commerce software to fill in gives no sense of the site or the people behind it.If you are a small site selling a product online, then try the personal approach - but your photo prominently on the site with details of your experience, so that the end user is re-assured that the site is by a 'real' person, and so that they know who they will be buying from.A simple step, but it can be extremely effective.

    Have a nice day

  2. #2
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    Default Re: How To Increase Online Sales??

    It's the world known truth. The more you do your site human, the more customers you are to attract.

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    Default Re: How To Increase Online Sales??

    One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your star-performing strategies, because there's always room for improvement.
    The bottom line is, testing is the only way to discover what works--and what doesn't--on your website, and it's the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you'll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.

    Test #1: Offer just one product or service on your home page.
    Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.

    Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers.
    Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.

    But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?

    If you don't use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page--the top left of a page is where visitors' eyes are often drawn first. At the very least, test placing your opt-in in the "top fold" of your home page--the area of screen first visible to a visitor before they scroll down the page.

    Test #3: Add impact to your promotions with hover ads.
    I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.

    Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.

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    Default Re: How To Increase Online Sales??

    HI

    Offer just one product or service on your home page.
    Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.

    t's all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product--or one set of related products--you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product.

    Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.

    Thanks

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    Default Re: How To Increase Online Sales??

    Hi

    One sure-fire way to make another sale with a past customer is to offer a product at a discount as a way to show your thanks. Even though the product will be sold at a discounted rate, after factoring out the cost per acquisition costs during the first order, your online business will still profit immensely and can lead to additional quantities per each order from a previous customer.

    Thanks

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    Default Re: How To Increase Online Sales??

    Hi

    Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.


    Thanks

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    Default Re: How To Increase Online Sales??

    Adopt "think out of the inbox" strategy it gives new ways & ideas for getting sales target and engaging more customers.

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    Default Re: How To Increase Online Sales??

    The best way is to retain old customers!

  9. #9
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    Default Re: How To Increase Online Sales??

    Call random people about your product, because the longer it endures. Their telemarketers, etc. Most people do not have time to hear a sales pitch on the phone, it would be better to go from door to door and do it.

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    Default Re: How To Increase Online Sales??

    Online sales can be increased, either by having more traffic, or improving your ad copy



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