Web promotion is a catch-all phrase for marketing a website through the internet, there are three basic types of web promotion :

1. Search Engine Optimization (SEO) : The process of preparing web pages to be submitted to and ranked high in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.) If your pages are already ranked, then SEO gets your pages ranked HIGHER.

2. Associate/Affiliate Programs : Link referral and link exchanges - the joining of geographic or occupation-specific websites that are complimentary in services or product.

3. Paid Advertising : Google ad words or overture are examples of paid advertising, where you "pay-per-click" - if someone clicks on the ads from a search engine and go to your site, you get billed for that click.