Tips to increase your conversation rates

These are six surefire tricks of the trade that too many webmasters seem to ignore:

1. Professional Web Design

You’ve heard this before? That’s because it really matters. New visitors form their opinion of your services instantly based on your site design. If you are a legitimate business or service-provider, people assume you can afford to pay a professional designer to make your site purr like it’s 2010, not 2001.

2. “As Seen In”

Positioning yourself alongside trusted brands or news outlets gives credibility by association. More simply put, your new site visitor might not know your brand or name, but they do know The New York Times or the Better Business Bureau. Take advantage of any press or awards you’re received by placing the logos of those organizations on your main page. The more the merrier. Aaron Wall’s SEOBook.com does a great job of this.
3. Customer Testimonials (with pictures!)

Finding satisfied clients or customers should not be difficult. After all, you’re crushing it out there! Take the time to compile the nice notes and emails they’ve sent into a page on your site. Prominently display a few of the best examples on your main page or landing pages.

Be sure to provide the person’s name and location or title along with the testimonial. And here’s an extra tip — post real pictures of your happy customers next to the testimonials. Sites like VA Mortgage Center.com and a lot of universities do this well.

4. This is a Secure Place

Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.

Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Truste. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.

5. Showcase Your Physical Assets

Another nuance that many web visitors notice is when you provide a physical address for your business. There is an entire checklist of one-off signals that most “legitimate” web businesses display — physical address, picture of your business, updated copyright date, phone number, business hours and the like. Don’t overlook the benefits these simple inclusions can add up to. Credibility goes a long, long way with consumers.

6. Embrace Interactivity

It may seem almost unoriginal to toss up some visible links to your Twitter and Facebook pages (or your RSS feed if you’re a blog), with even the local ice cream shop asking you to follow them on Twitter. Welcome to the new mainstream, delicious Gelateria.
Thank you

Thanks for nice sharing and I would like to add one more point: introducing a customer friendly check out procedure.

Thanks,

Yeah,Customer Testimonial is one of the most important trick..

Hello,

Landing pages are the key to keeping potential customers engaged and closing them in under a minute. Below are five key landing page tips that will help boost your conversion rate and drive more revenue from business to business transactions:

1. Simplify your content. Landing page content should be in bullet form, not paragraphs. In addition, it should focus on the benefits of your products/services, not the features. A visitor to your site is already interested, so why sell them on what your offering does? Instead, sell them on how they can benefit from it. Keep it short, simple, and to the point. Remember, this is your opportunity to add value to their experience and keep their eyes on your site instead of the competition’s.
2. Shorten your lead form. Think about what you truly need from your customers in order to consider them a lead. At this point in the process, do you really need to know their industry or the size of their organization? Or would you be better off simplifying their commitment and only asking for an email address, name, name of company, and a telephone number? The shorter your lead form, the more likely a potential customer is to fill it out.
3. Use your analytics to drive decisions. Your site analytics package offers a lot of useful data that you can leverage to improve the performance of your landing pages. For instance, do you know the screen resolution that 75% of your top prospects are using? Tapping into this data for current site profiles could tell you exactly that. Moreover, it could help you determine whether visitors can actually see the benefits of your offering or the lead form, and the specific browser types they are using.
4. Keep the conversion path in mind when using images. The use of images on landing pages can be powerful as they attract the eye and can help keep a user on the page. However, they are not risk free. For example, some images might distract the eye from the conversion path, or sit front and center while pushing a lead form below the fold or off to the side. When considering the using of images, think about driving the user down the path to conversion. You want to be sure that your imagery enhances the experience, and does not detract from the optimal path.
5. Leverage landing pages for extended user engagement. Beyond driving visitors down a conversion path, think about how you can leverage landing pages to engage the consumer beyond today. For instance, do you have a Facebook fan page, a blog, press releases, a newsletter, or an RSS feed? If so, think about how you can offer such content to visitors so that they continue to engage with your brand beyond the initial lead form. Adding simple links, or teasers for content such as white papers, behind the lead form will allow you to keep your customers engaged throughout the sales process and beyond.

Thank you

Hello Friends,
1. Customer Testimonials (with pictures!):-Finding satisfied clients or customers should not be difficult. After all, you’re crushing it out there! Take the time to compile the nice notes and emails they’ve sent into a page on your site. Prominently display a few of the best examples on your main page or landing pages.Be sure to provide the person’s name and location or title along with the testimonial. And here’s an extra tip — post real pictures of your happy customers next to the testimonials. Sites like VA Mortgage Center.com and a lot of universities do this well.
2. This is a Secure Place:-Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.
Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Truste. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.
3. Showcase Your Physical Assets:-Another nuance that many web visitors notice is when you provide a physical address for your business. There is an entire checklist of one-off signals that most “legitimate” web businesses display — physical address, picture of your business, updated copyright date, phone number, business hours and the like. Don’t overlook the benefits these simple inclusions can add up to. Credibility goes a long, long way with consumers.
Thanks.

Hello,
You have shared a really very nice article.
These tips are really practicle and useful in business.
Keep sharing your views like this.
Thank you
Regards
Chris

Nice sharing, thanks.

It is really helpful to include the SSL feature for an e-commerce site these days.

All the best,

Website owners contribute their time and money on seo that they leave conversion optimization to option. there are some tips to increase this rate such as keep it simple, provide total contact information, link back to the product page, offer a menu of payments, and provide a customer services.