More differentiators for a small business start up

**stepheny** · 02-18-2010 05:26 AM

Hi

1. Expand customer base
2. Identify your USP (X-factor)
3. Build efficient systems and a good team
4. Build reputation, momentum and market leadership
5. Identify and protect Intellectual Property
6. Promote your business through multiple channels
7. Build partnerships
8. Build trust and credibility with customers through outstanding follow-up services
9. Look for ways to increase profits
10. Give your business a web presence
11. Automate wherever possible
12. Sell based on value
13. Build on differentiators like - experience, better methodologies and a better team
14. Offer money back gurantees

Keep sharing and reading
Thanks

**jonson** · 02-19-2010 01:09 AM

Thanks for the great thread.

**mike15** · 02-23-2010 06:33 AM

Hello To All

1.Serving the basic needs:Imagine every individual has some basic needs like food, shelter, clothes, healthcare, travel, electricity and water. When market is cutting down their spending, basic spending is always going to stay the same; it just needs more cost effective solutions.

2.Using technology to scale:Technology is the way to scale. It is the technology that enables us to keep in touch with our friends. It is technology that lets us connect to millions of individuals, know and share information that would otherwise take years to reach -- with the cost that every common person can afford.

3.Staying global, thinking local:Recession puts business models at test. Recession is going to demand reaching maximum audience for the same investment in production happening in the local market.

4.Cost control with bootstrapping:Venture capital is going to be hard to find, one needs to bootstrap the business with very less resources and still be able to provide the best service quality.

5.Less liability, more utilisation:Trick will be to lessen the fixed costs of the business, so even if the sales get affected for some time, it does not put burden on the company's accounts.

Have a nice day