Top 10 tips for starting a business that will succeed

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Do the research. You'll do a lot of research working through a business plan, but that's just the start. You need to become an expert on your industry, products and services, if you're not already. Joining related industry or professional associations before you start your business is a great idea.

Get professional help. On the other hand, just because you run a small business, doesn't mean you have to be an expert on everything. If you're not an accountant or bookkeeper, hire one (or both). If you need to write up a contract, and you're not a lawyer, hire one. You will waste more time and possibly money in the long run trying to do things yourself that you're not qualified to do.

Get the money lined up. Save up if you have to. Approach potential investors and lenders. Figure out your financial fall-back plan. Don't expect to start a business and then walk into a bank and get money. Traditional lenders don't like new ideas and don't like businesses without proven track records.

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Hello,

*Create a brand. Spend a little money to create a professional logo, business card and stationery. Present a professional image.

*Ramp up Online. Make creating a Web site a top priority. A Web site is today’s calling card. You really shouldn’t do without one. Give people a place to go to learn about your business.

*Make Your First Sale. This is key. Get that first sale even if it’s friends or family at a discounted rate. This counts as getting started, so go for it.

*Promote Testimonials. Get testimonials from your first sales. Start building credibility for your business from day one.

*Build Buzz. Be creative. Look for a special promotion, big event, email campaign or something out of the norm for your business to get people talking about you, your product or service.

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