Selling online has the number of benefits than have traditional store.
You can have high popular products as well as semi popular products in your web store.
The long tail theory states that :
(mediocre sales )High popular items + (high sales )semi popular items can generate large amount of business as compare to only sales of High popular items.
So Web 2.0 and SEO encourages business owners to come over the web.
Regards



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