E-mail marketing

Here are some tips:
Avoid Email Marketing During the Holidays
Avoid Mistyped Addresses by Requiring Retyping
Create a Clear Call to Action in Email Marketing Campaigns
Don't "Fix" Mistyped Email Addresses
Emphasize with Words, Not Exclamation Marks in Your Copy
Experiment with Link Placement in Newsletters

All the best!

Some tips for email marketing:

Email Marketing Tip #1

Invest time in planning and strategy - Just because email is easy doesn't mean that email marketing is easy. If you think all there is to email marketing is acquiring a mailing list and shooting off a few thousand emails, your wrong. You might end up with a few replies but you're not utilizing the possibilities of the medium. Email marketing should be part of your overall advertising plan. That means the same questions apply as traditional marketing: who do you want to reach, what do they have to gain from your service and what action should they take?


Email Marketing Tip #2

Define Your Email Marketing Goals - Ask yourself what the goals of your email marketing campaign are. It could be to build stronger relationships with your current customers. It might be to create interest or gain reaction on new product lines. Or very likely the goal could be to increase sales by doubling the number of leads or directing new customers to your online store. What ever the goal is, you can't achieve it if you don't define it first.


Email Marketing Tip #3

Target Your Message - This email marketing tip should be easier to do once your strategy has been planned and your goals are defined. Now that you know what you hope to achieve you need to target those people who will be interested in your marketing message. A simple list of emails will not work, you need a list of interested prospects and potential customers. This is primarily done three ways: Renting them from the primary opt-in list owner, renting them from a list management company or compiling your own list. Targeting your message to a list of recipients that you know beforehand are pre interested insures the best results.


Email Marketing Tip #4

Write an Effective Subject Line - Seems simple right? Even so, to many companies the subject line can be an afterthought once they've spent all their time working on the email message. The subject line thought can be the most important factor in determining whether the email will be opened or not. It subject line should describe what's in the email and not be misleading. Don't call it a newsletter when it's actually a special promotion. The most effective subject line will give a hint at the information inside and not sound like a sales pitch. That can be buried in the email once they've opened it but first they have to want to open it. Successful subject lines also should include the company name. If they given you permission to receive your email newsletter then they should recognize your company name and it will look less like spam.


Email Marketing Tip #5
Don't Abuse Your Customers Trust - It's another common mistake that many companies make. It's easy to assume that since they've given permission to receive your emails that they'll be interested in hearing from you. But remember, most people's email boxes are jammed with email offers and spam. Don't make the mistake of sending too frequent emails and offers! Even though they've opted in that doesn't mean they want to hear a sales pitch from you every single week. Once a customer decides you're spam it doesn't matter that they've opted in, it doesn't matter that you're CAN-SPAM compliant and have followed all the rules, they've decided you're spam and they'll block your email, most likely permanently. Just send them relevant, targeted offers and make sure they offer a real value or useful information. Don't just tweak a few words in your email and keep sending it week after week.

Great tips here, thanks for Hawk and air, u guys make me know better about the emial marketing. SO now I won't regard it as a past thing ever!

Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

I have come across first time about the detailed information on E-mail marketing and it seems really useful.

E-mail Marketing and Blog Marketing, which one is more useful?

Originally Posted by Jenie0109

Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

Hi

what is the meaning of full opt-in list ?

sorry my English is not my mother language.

regards.

Hi...
Thank you for sharing such a nice information. I like this thread very much. I will surely bookmark it for future use. Good Work! Keep it up!

Very nice post.Thank you for your information.
keep it up.