• 4 Marketing Strategies to Help Grow Your Business

    Running a business may be the difference between having enough money at the end of the month and not having enough. It may also be the difference between having an awesome summer vacation or a weekend getaway. No matter what the reason is for you running a business it won't work or be successful if you don't advertise and market what you offer.

    It doesn't matter what type of business you run, the only way to get the word out and have people know you exist is to advertise and market your business. You can't expect to build it and have them come if they don't know you're there to help them.

    The traditional ways to market your business would be newspaper ads, magazine ads, phone book ads, and business cards, but there are new and better ways to advertise your business. More and more people are using their phones to find what they are looking for and fewer and fewer people are using those traditional methods. So it's important to be up-to-date with your marketing plan and place your business where your market will find you.

    Here are several options for you to consider when marketing your business.

    1. Facebook

    Facebook is the number one form of social media. Thousands and thousands of people visit Facebook on a daily basis. Whether it's to connect with friends and family or to search for something they need, Facebook is the first place they go. Businesses are starting to use Facebook to help them grow. They create fan pages and post to those pages regularly so their business and information continually stays in the news feed of those that are interested. They also use fan pages for promotions, contests, and fun things related to what they offer.

    2. Twitter

    Twitter is the second largest form of social media. While the character limit is 140, it doesn't limit business owners from using it. You can link your blog or Facebook account to Twitter and reach another large market of people. Twitter is a great way to put your business in front of literally thousands of people with very little work.

    3. LinkedIn

    LinkedIn is another great way to showcase your business. You can create a group for your business and you can join groups that are geared toward your market. You can answer questions, make comments, and help others and gear it to your business without them thinking you're trying to sell them something.

    4. Article Marketing

    When people see you as an expert in your field they will trust you to help them. One of the best and easiest ways to show them you're an expert is to use article marketing. This is one of the cheapest forms of advertising, but it's one that proves to help over and over again with very little effort on your part.

    Marketing your business is the number one way to see growth. If people don't know you're in business and there to help they won't come to you when they need what you offer. Using these suggestions will help you place your business in front of your market over and over again.


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    Author: Corrie Petersen
    Author Notes:
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