• Snapchat Has to Be Included in Your Digital Marketing Strategy, Here's Why


    Seriously, it's a question that all of you marketing folk that don't use Snapchat should be asking yourselves. Snapchat was the fastest growing app of 2014 and hasn't looked like slowing down in 2015 and what's best, it's not too late to jump on the bandwagon. The mobile-app boasts over 100 millions active daily users, over 4 billion video views a day (as many as Facebook) and is the open door to targeting the elusive group that is the young millennials.

    The mobile app allows its users to send 10-second long image or video clips to friends, family or fan -bases that will instantly disappear, never to be seen again. The app has further adapted to allow a similar text-messaging service and also allow users to add the clip to a story that can be seen for only 24 hours. Users can also keep up-to-date with the latest news stories from Sky News, Cosmopolitan, etc. through 'Discover' and witness 'live stories' from huge events taking place all around the world or certain locations. All these options are advertising methods companies can adopt through Snapchat to connect with their target audiences depending on budget.

    Snapchat is also the best way to reach 13-34 year olds, with 86% of Snapchat users belonging to that age range. Also, many Snapchat users are also active on other social networks and can share their snapchat created content across multiple channels.

    Ways to market on Snapchat

    There are many fantastic ways your company can market on Snapchat and what's best, your company will be hitting that elusive, hard-to-target market that is the young millennials. Snapchat only allows companies to operate with 10-second bursts of content, offering more digestible and engaging content. It also lends itself to allowing the user to choose whether or not they first engage with the content, user choice being a huge indicator that a person truly engages with an ad. *It does also help that the easiest way to delete a snap, is to view it.

    Tease - The 10-second window of opportunity allows companies to tease users. This could be showing behind-the-scenes footage for example, allowing people to view un-seen/exclusive content or the unveiling of a new product. This is a way of buzz marketing, with the potential of creating a viral storm through sharing and word-of-mouth.

    Offers & Promotions - Companies can use their stories to promote and send offers/discount codes to their customers. Their customers can then screenshot the image to use online or in-store.

    Tell a story - By using the story feature on Snapchat, companies can engage for longer than 10-seconds altogether and show content over a period of 24 hours. This could be a mis-match of events from the day or a continuous story/ad (made up of 10-second clips). This has become a great way to engage and interest users. Celebrity users of Snapchat are a great representation of how successful this can be with millions following stars such as Ed Sheehan, Ariana Grande and Kylie Jenner on their adventures.

    Now is the time for your business to take the lead and we believe Snapchat could be the way forward, especially if you're targeting young millennials.


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    Author: Ben Gray
    Author Notes: None
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