• Creating the Right Buzz for Your Business With Blogs

    If you have been in business for any length of time at all, you have probably heard the term, "creating a buzz." Have you ever asked yourself if you are creating the right type of buzz for your particular business?

    The enigma of the buzz

    Creating a buzz for your business using your blogs is not very easy to do at times. However, on the other hand, it is far from impossible. At some point, you have probably questioned whether your blogs have achieved the desired result once they are posted and your reader finishes reading them. The big question here is how do you write blogs that create the most effective buzz? The last thing that you want your blogs to do is to create unnecessary, unwelcome noise for anyone.

    First of all, you need to realize that the person on the other end of your blog posts have thoughts and feelings, just like all other human beings. The likelihood of your readers reading your blogs and having no reaction whatsoever is zero. Considering that your blogs should be informational (and not promotional) in nature, whatever advice you are offering in any given blog must actually deliver on the promises that it has made.

    Make your readers feel good about reading your blogs

    The basic truth is that your readers don't owe you anything at all. If a reader is kind enough to read one of your blogs (all the way until the end), you have a chance that the person will not only appreciate what you have posted but will also be willing to share your content with other people whom that person knows and trusts.

    That is exactly how you start to create a buzz with your blog. You will be very fortunate indeed if that happens. First of all, your reader deserves to gain something from your blog. After all, that person was kind enough to spend his or her precious time reading what you have shared. The very least that you can do is to ensure that you are giving the person something valuable (that he or she can apply to his or her own business) with which to walk away.

    Offering value through your blogs

    You are totally capable of putting a series of events in motion that will create the right kind of buzz for your business through your blogs. If you do it correctly, you will be sharing content that is really valuable to your readers. If you manage to accomplish that, you will reap the rewards in the form of buzz for your business. So, what do you need to do to ensure that you create a proper buzz for your business with your blogs?

    1) Determine exactly who your target audience is: The first thing that you will need to do is to identify your target audience. Without this first step, you will have no idea how to customize your blogs. The blogs need to be focused on a specific group of people with specific needs and wants. It is important to make sure that you write the most appropriate, most effective blogs possible.

    2) Write blogs of substance: Although it is true that many people post really short blogs online, when it comes to posting blogs for business, you should make sure that yours have some substance to them. That means that you need to write a blog that is anywhere from 1,000 to 3,000. If your target audience has been identified correctly, they will appreciate the length because they will appreciate the substance that you are offering them.

    3) Write your blogs with a story in mind: Telling a story with your blog is critical to your success. Without the story, you will lose the interest of your target audience member really quickly. You not only want to capture their attention while they are reading your blog but you also want them to get excited about telling other people about what you have shared.

    4) Mix it up: It is very important that you don't keep posting the same content over and over again. There are not a lot of things that are worse than stale, stagnant content that your readers are exposed to on a regular basis. You are a writer (at least in that capacity), which means that you are a creative person. You have a wonderful capability to continue to come up with new ways to offer interesting, compelling content that engages your readers over and over again. You can add new links and reference all sorts of interesting information that you think your readers may enjoy.


    When it comes to creating a solid buzz for your business, if you approach it simplistically and methodically, you will accomplish your goals with your readers. If your content is compelling to your readers, they will be more than happy to help you to create that buzz by sharing it with others. Your readers will truly understand the value of what you are sharing. The bottom line is that in order for you to create a buzz with your blogs, you need to connect with your readers in a profound way. You will need to offer your readers something that keeps them interested and committed to what you are doing, whether that is some sort of incentive or sensible, helpful advice that they can apply to their own business.

    Author: Carolyn Cohn
    Author Notes: Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited. Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo. Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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