• Using Social Media for Online Marketing - 6 Steps to Success

    Are you looking to further your reach to many customers? Social media is your answer. Clients and customers interact with brands, goods and services plus companies through "likes" and comments. Recommendations are passed from account to account and a liked company's services can increase via this manner of interaction. Tap into interests currently trending, use all the tools on social marketing platforms and focus on bringing traffic to your business website and blog.

    Social Marketing

    Social media marketing aka SMM is a form of online advertising bringing together social media platforms and networks to achieve marketing communications and branding goals. Marketing involves sharing content, images, videos, testimonies and suggestions to engage customers online and quickly.

    If you are a business on a short budget, use social media marketing instead of hiring an advertising firm or engaging in expensive marketing campaigns. Here are six steps to success with SMM.

    1. Start with a plan and develop your business goals. This is your traditional business plan and it works with social media. Use this plan as a road-map and refine as your business develops.

    2. Brainstorm with others about your goals. What are you hoping to achieve through social media platforms? What is your social marketing campaign strategy? Ask yourself, where is your target audience hanging out? How do they use social networking strategies? Actually write down your company's message.

    3. Use more than Facebook or Twitter. Consider LinkedIn and Pinterest, too, for example. Social networking is a concept. It is about working with your clients in a broader manner. Think of social networking as a two way conversation. Interact with customers publicly. The transparency may be a bit daunting to you, but transparency is what your customers want.

    4. Begin with the three main platforms that have the largest audience. Create your online marketing with LinkedIn, Facebook and YouTube. LinkedIn can provide you with B2B sales, recruiting, vendor connections, and professional customers. Facebook has a high "look at rate." People of all ages spend more time on Facebook than any other platform. YouTube gives you the advantage of using different types of content. Realize that YouTube Videos pay off in the long run.

    5. Keep your brand, mission statement, services and values contemporary. Write them to represent he human element of your company. Build a community and engage your customers. Have a personality.

    6. Commit to your online marketing through social media. Avoid setting up a Facebook page, being enthusiastic for a few weeks and then letting down. If you do not keep your social media content fresh and exciting on a daily basis you will send a negative message about your business to your customers and their acquaintances. Start small with any activity you choose and stick to it. Post, post, post. Keep your company relevant, upbeat, and informed about trends.

    Online marketing using social media is one of the most exciting investments your company can make. Be smart; treat it like any other activity in your business. Take the plunge and get on the three main SMM platforms. Follow brick and mortar strategies: commit, be persistent and work it. Social networking can be enjoyable and a highly profitable part of your marketing strategy.


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    Author: Jenny M White
    Author Notes: For more information, visit http://chrisfreville.com to start making money on the internet with coaching and mentoring help today! For help with your own content and Internet marketing, visit the http://movingaheadcommunications.com site.
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