• Colors - Which Ones To Use for Web Design?

    Good design is the culmination of many different elements presented together in ways that look appealing and attract viewers as a result. An important piece of this process - especially with internet design - is the application of color and how it affects a website and its viewers. It can be appealing and attract viewers or it can be unattractive and repel visitors if it is not appropriate for the topic. This is why it is so important that designers understand the good use of such a tool, how to achieve it, and how to recognize poor spectrum choices.

    Importance of Color Theory

    In its very simplest definition, the theory of using different pigments is the study of how each one works with the other and how combinations form either positive or negative emotional responses. It is the bringing together of different hues to come up with the most appealing combinations that are pleasing to the eye and provide character to things such as printed material, art objects - and websites.

    Although it is a fairly abstract concept, color theory is a significant idea when it comes to creating websites that impart the right feelings to viewers. In other words, understanding this shading theory and being able to choose the right palettes for a particular website makes it possible to influence opinion about the website, its content, and an overall impression of the organization represented to the global internet market. From a business point of view, this is extremely valuable - or disastrous if poor choices are made.

    Choosing Website Color Schemes

    Finding the perfect pigmentation scheme for any website is critical, since the wrong one works against promotional efforts. Blues and violets are considered as a cool representation that promotes calm emotions; reds and oranges are considered warm representations that excite. This is very important to know since such characteristics must properly represent a brand's personality and be appealing to targeted customers.

    It is good to use colors that are different shades of an original pigment and include complementary hues that are opposite each other on the infamous color wheel. In any case, it is best to stick with three to four variations at the most, as too many can be very confusing. A website's color palette should be easily viewable on a completely white background and also in gray-scale as well as on any intended background. Additionally, choices must help the reading of text rather than impede it. Most importantly, color choice must be such that while they all work among themselves, none are so overpowering and distract from the website's message.

    It may appear simple enough, yet making the best color choices for a website can be a daunting and controversial process. It is a choice that is both difficult and yet very important to web design, so using the services of an experienced web designer who understands color palettes may be the best possible choice. A designer would need to understand the involved organization, the purpose of the website, and the targeted audience in order to come up with an appropriate scheme that meets all pertinent website goals.

    It will undoubtedly take some trial and error to create the perfect scheme for a particular website; however, any and all effort is essential in making the difference between a successful website and one that does not perform or sell as anticipated. The great thing about incorporating color into a design is that there are so many possible choices to get the desired website appearance that the possibilities are limitless. Through different effects, applications and uses, it is possible to create a highly effective website so long as the right colors are used!

    Author: Chris M Hunter
    Author Notes: Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Austin Website Design, go to the main website at: http://www.webunlimited.com/.
    Image Credit: Gustavo da Cunha Pimenta
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