• Cost Effective SEO For Small Business Owners

    Small businesses can attract a large amount of traffic through inbound marketing channel with high potential ROI. So, in order to compete in the market, small businesses have to chalk out a comprehensive SEO strategy that balances the often big variance in marketing budget.

    Search engine results are dominated by big names when it comes to competitive phrases and short-tail SEO. A small business owner can't manipulate these results through SEO services. Nevertheless, small businesses can get good results if they focus on low competitive keyword, stressing on particular geographic location. The opportunity to rank high is immense for small businesses when they target keywords with their specific geographic locations.

    Focusing your promotion in your local target area rather than wide geographical area will improve your ranking in a great way. You can also create an offline presence in a specific region so that you can cash in on more opportunities to reach your target audience. Consumers trust can be gained by face value and face-to-face dealings. Apart from doing on line promotion, you must not leave the traditional mode of doing your business.

    Top Five Ways to Promote Your Small Business in Search Engines

    1. Local Listing - Find data in different localities of your geographic region and create listing and verify by email. Search Engines like Google and Bing both offer verification by mail, though Yahoo doesn't have such process. Take it slow and it shouldn't appear like you are spamming the search engines.

    2. Geo-modified Keyword Targeting - Small businesses can find opportunities of promotion in organic searches through Geo-modified search queries. In order to reap the results, the business doesn't necessarily need to be local. Geo-targeted search phrases are low in volume and less competitive. These keywords have higher chance conversion as people search it as the buying phase of the purchasing cycle.

    3. Business Name Modification - Always use actual business name in the listing, but you can modify it with adding keyword to it. For example, you can add location + Keyword after or before your business name. If you fear to violate the terms, you can always register a fictitious name to make it legit.

    4. Add Interactive Media - Many people don't do that, but adding a video or picture or video testimonial to listings can give a tremendous impact to stand out from others.

    5. Customer Reviews - It is proved by many SEO services that a good review does help a lot in search engine ranking. Many small business owners offer discount to customers to give a positive review. Even if it doesn't directly improve your ranking, it will surely make you different from other listings.

    Author: Riaz Danish
    Author Notes: SEO Services & Search Engine SEO
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