When one website links to another website, it’s called a link. Incoming links are important for SEO because search engines like Google measure of a website’s relevance and authority. The best way to make or build good backlinks, incoming links, or whatever you want to call them is by creating unique, relevant content that helps your potential customers do what they do better.

You should also promote the content you create by alerting other websites and companies to its existence.

Promoting a content on different social media website also get huge amount of traffic exposure. Also some content writer may participate or provides their content on different topic for your blog.