Results 1 to 6 of 6

What are the Factors which affect Quality Score ?

This is a discussion on What are the Factors which affect Quality Score ? within the Blogging forums, part of the Internet Marketing category; Hello friends, What are the Factors which affect Quality Score ?...

  1. #1
    Senior Member
    Join Date
    Jul 2013
    Posts
    364

    Default What are the Factors which affect Quality Score ?

    Hello friends,

    What are the Factors which affect Quality Score ?

  2. #2
    Senior Member
    Join Date
    Oct 2017
    Posts
    192

    Default Re: What are the Factors which affect Quality Score ?

    - Expected Clickthrough Rate (CTR) Expected Clickthrough Rate (CTR) measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions)
    - Ad Relevance
    - Landing Page Experience

  3. #3
    Junior Member
    Join Date
    Apr 2018
    Posts
    6

    Default Re: What are the Factors which affect Quality Score ?

    As per my experience, there are several factors that can affect quality score, which are:

    1. Landing page content
    2. Call to Action on the landing page
    3. Ad relevance
    4. Landing Page URL
    5. Keywords that are used in a campaign

    Hope it will clarify your thoughts.

  4. #4
    Member
    Join Date
    May 2017
    Posts
    74

    Default Re: What are the Factors which affect Quality Score ?

    Some of the factors that affect Quality Score are:

    Readability
    Relevance
    Transparency
    Safety
    Navigation

  5. #5
    Senior Member
    Join Date
    Mar 2018
    Location
    Australia
    Posts
    467

    Default Re: What are the Factors which affect Quality Score ?

    Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text.

  6. #6
    Senior Member RH-Calvin's Avatar
    Join Date
    Jun 2013
    Posts
    3,122

    Default Re: What are the Factors which affect Quality Score ?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
    Cheap VPS | $1 VPS Hosting | Windows with Remote Desktop
    Cheap Dedicated Server | $29 Dedicated Server with Free IPMI Setup