Most great inbound marketing strategies include blogs, which are showcased on the company website and can also be shared across social media.

Building a wide reader base takes time and energy, just as companies also invest in creating email lists, gaining Facebook followers, and connect with consumers elsewhere online.

No matter how much time and money you spent growing your blog audience, however, are you making good use of the platform? Your website posts may be one-dimensional, limiting the benefits of having such a large viewership in the first place.

Here are six ways to engage your readers and experience growth: