"The name should be easy to pronounce, easy to understand when you hear it, easy to spell when you hear it, and easy to know the pronunciation when you see it written," says Johnson. However, you can mitigate confusion by buying domain names with likely misspellings and redirecting users to your site.
Punctuation is trickier. Although adding hyphens to domain names or underscores to Twitter handles may allow you to get the name you wanted, people are likely to accidentally leave them out, especially when typing on mobile devices.
You're better off avoiding punctuation if you can.



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