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What is meant by brand personality?

This is a discussion on What is meant by brand personality? within the Affiliate Marketing forums, part of the Internet Marketing category; What is meant by brand personality?...

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    Default What is meant by brand personality?

    What is meant by brand personality?

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    Default Re: What is meant by brand personality?

    Brand has its own personality according to its reputation, popularity etc.

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    Default Re: What is meant by brand personality?

    Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality. For instance - Allen Solley brand speaks the personality and makes the individual who wears it stand apart from the crowd. Infosys represents uniqueness, value, and intellectualism.
    Brand personality is nothing but personification of brand. A brand is expressed either as a personality who embodies these personality traits (For instance - Shahrukh Khan and Airtel, John Abraham and Castrol) or distinct personality traits (For instance - Dove as honest, feminist and optimist; Hewlett Packard brand represents accomplishment, competency and influence). Brand personality is the result of all the consumer’s experiences with the brand. It is unique and long lasting.

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    Default Re: What is meant by brand personality?

    Brand Personality describes brands in terms of human characteristics.
    Brand personality is seen as a valuable factor in increasing brand engagement and brand attachment, in much the same way as people relate and bind to other people.


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    Default Re: What is meant by brand personality?

    Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc.

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    Default Re: What is meant by brand personality?

    Brand personality means what do people think of when they think of you? Your sense of humor, your fashion sense, your common sense, your enthusiasm? This is your brand.

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    Default Re: What is meant by brand personality?

    An expression of the fundamental core values and characteristics of a brand, described and experienced as human personality traits.




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    Default Re: What is meant by brand personality?

    An expression of the fundamental core values and characteristics of a brand, described and experienced as human personality traits, eg friendly, intelligent, innovative etc. It is an expression of the relationship between the consumer and the brand.

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    Default Re: What is meant by brand personality?

    A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.

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    Default Re: What is meant by brand personality?

    An expression of the fundamental core values and characteristics of a brand, described and experienced as human personality traits, eg friendly, intelligent, innovative etc. It is an expression of the relationship between the consumer and the brand.

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    Default Re: What is meant by brand personality?

    It's the effect of the brand on customers. For example, if you see McDonald stores, you think of a happy, kid friendly place with lots of delicious meals. Another is Coke. You think a drink that refreshes your parched throat and taste sweet on your mouth.

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    Default Re: What is meant by brand personality?

    Business features it's unique design in line with it's reputation, endorsement or anything else.

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    Default Re: What is meant by brand personality?

    Samsung is on top now days.

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    Default Re: What is meant by brand personality?

    Will you tell me how to start work for branding any normal company?

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    Default Re: What is meant by brand personality?

    The question is now which factors are included by Google SERPs?

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    Default Re: What is meant by brand personality?

    An interpretation of the crucial center qualities and attributes of a brand, depicted and encountered as human temperament characteristics, eg agreeable, canny, creative and so on

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    Default Re: What is meant by brand personality?

    Customers are more likely to purchase a brand if its personality is similar to their own. Examples of traits for the different types of brand personalities:

    Excitement: carefree, spirited, youthful
    Sincerity: genuine, kind, family-oriented, thoughtful
    Ruggedness: rough, tough, outdoors, athletic
    Competence: successful, accomplished, influential, a leader
    Sophistication: elegant, prestigious, pretentious

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    Default Re: What is meant by brand personality?

    It's the impact of the product on clients. For example, if you see McDonald shops, you think of a satisfied, kid helpful place with lots of delightful foods. Same is the reaction with any of the branding with names whether it is a web development company or a sole proprietorship.

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    Default Re: What is meant by brand personality?

    Business features it's unique design in line with it's reputation, endorsement or anything else.

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    Default Re: What is meant by brand personality?

    A brand, described and experienced as human personality traits, eg friendly, intelligent,innovative etc.

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