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What is meant by brand personality?

This is a discussion on What is meant by brand personality? within the Affiliate Marketing forums, part of the Internet Marketing category; Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something ...

  1. #41
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    Default Re: What is meant by brand personality?

    Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

  2. #42
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    Default Re: What is meant by brand personality?

    Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

  3. #43
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    Default Re: What is meant by brand personality?

    Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. The five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

  4. #44
    Senior Member Yuga's Avatar
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    Default Re: What is meant by brand personality?

    Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

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