Converting Traffic to Buyers

I was facing the same issue, do ppc of your site or check once again your order page, almost client are escaping from order page due to unnecessary detail forms.

I think you should work more on contents as contents plays the most vital role to convert traffic to customer.

You need to check your competitors in your niche...work on your USP and tweak your site accordingly. Give discounts on your service and participate in niche forums, groups which will help in establishing your brand name.

Powell River Mortgage Broker is in Real Estate industry since 1994 as a successful Realtor. We provide the best consultancy services and real estate tips to the clients since 2001

The only way to convert your visitors to your buyers is to promote your product. If you feel your content is good & hence you are getting the traffic then do one thing, add some key sentences in your content which describes your product. This will help you for sure.

You need to work on COnversion rate optimization.. try to make visitors feels good when they come up on you site. provide useful content.

It is a real problem....I know been there.

Your content should be unique and quality full

The concern of yours is less conversion - ( as you mentioned less than 1%) You need to analyse the traffic behavior and as per that you need to execute AB testing. Here are some basic areas i like to suggest:
1. Check your analytic report and find the most visited pages.
2. Check those landing pages from user point of view and try to understand which section of page they click most and where your product you want to sell or get clicked.
3. Find the bounce rate reasons and try to do something different to make your site work properly
etc...

So, you need to cross check those and may be take some conversion optimization specialize people advice so that you can generate more result hence more revenue.