Promoting Clickbank Products 101

**nicolasb86** · 07-15-2010 04:33 AM

In choosing a product it’s vital to pay attention to 4 facts. Four of these facts are a part of the product description and are as follows:

$ Sales- This points to how much your commission amount will be for every affiliate sale

% Sales- This percentage refers to the percentage of the product sales price $/Sale represents (The $Sales is usually more important)

% Refd - This percentage refers to the percentage of the sales of the product coming from affiliate sales

Grav- The Gravity of a product is a measure of how many affiliates are promoting it. This is usually one of the most important factors in deciding to promote a certain product.

However, the far most important basis for choosing a clickbank affiliate product is the conversion rate. The conversion rate simply implies to how many visitors out of a certain number buy the product. So for example, if 2 out of every 200 visitors to a sales page buys the product, then ultimately you end up having a 2% conversion rate.

The question that can be nagging though is how do you find what the conversion rate for a product is? Well by looking at products in the Clickbank market, you can identify certain key aspects.

1.) “Gravity”& it’s Significance : As mentioned before, the gravity is the measure to how many affiliates are promoting a product. Every clickbank product is marked by a “gravity” number, which is often on the far right, under the product title. This “Gravity” number represents how well the clickbank product is converting for affiliates. Therefore, the higher the gravity number, the better the product is converting. Also, it is important to avoid extremely high gravity numbers as these indicate an extremely high competition, so aiming for a gravity number of (example) 71.43 to 125.22 would be a good idea. This would mean the product has proven itself but the competition is low enough to still succeed in. As well, attempt to find a refund rate that is lower than 3% or 2% as this will also increase the chances of not getting refunds and keeping profit.

2.) Merchant’s Sales Copy: Questions to keep in mind is how good is the sales copy? Will it convert as much as you would like? Are the colors annoying, or are they subtle and engaging enough to make sales and get the point across? Overall, its important to have an idea of the sales page as to whether it will attract attention from the buyers perspective.

3.) Other Key factors in deciding if a Clickbank Product is a great fit:

a.) Make sure the $/Sale is greater than $20. If this number is lower than that it will be tough to profit from techniques such as Google Adwords or other paid advertising.

b.) As mentioned before shoot for gravity that is anywhere between 50 or 70 between 100 to 120. Anything lower than these numbers would indicate that this certain product isn’t popular enough and will not sell well. In addition, any numbers higher than 100 will indicate that this product is too popular and thus the competition is ridiculously high.

Just knowing the basics of the Clickbank MarketPlace can be a starting point in finding high converting products.

**Rinor81** · 07-16-2010 07:37 AM

Agree with the gravity number. It's important to promote products that sell but don't have too much of a competition, especially if you're new to affiliate marketing or clickbank. First make some money and learn the business, only then go and "play" with the big boys.

**LucidDreamer** · 07-24-2010 11:42 PM

Your marketing technique will play a big role in how you should tackle promotion of clickbank products. There seems to be three main areas of marketing these types of products.

1) Paid ads. This alone has a few different flavors of activity
2) Organic traffic. This is where you keyword skills come into play
3) Paid ads + Organic traffic. Once you have some skills in either of these, combining them is smart.

Paid ads: For the low budget newbie, this can be quite an uphill journey. There is a lot of truth in "it takes money to make money", but if you don't have money that saying is like a curse. I have seen some techniques that work well with adwords such as only displaying your ads on the Display Network (used to be called Content Network). You can get thousands of clicks at between .05 and .10 cents per click. Paying for search related clicks can be very expensive without much reward.

Organic Traffic: If you don't already know, this is using Search Engine Optimization techniques to tap into the natural traffic that comes from keywords to do searches. This can be very low cost with results of very high traffic which simply means your profits are more effective. The catch here is that you really need to know how to apply SEO to your websites in order to effectively capture traffic. He who controls traffic controls his profits. Don't be too quick to pay for "guru" programs and ebooks. The information is out there for free, but it takes a lot of digging. Having said that, I will also say that paying for "guru" programs and ebooks is NOT a bad thing. If you have a little money to invest in your knowledge, this is a good way to go, but I do suggest that when you do get these, to absorb the information and do research on the information in order to get the bigger picture. The only problem I have found with this type of material is that while they provide you a lot of information, there are key details missing which can leave you knowledgable, but still broke. Again, this is not a bash, I have paid for a few different programs and have been very happy with the material, but it has taken that material mixed with some research to fully understand how to employ the techniques effectively.

Combonation: It only makes business sense that if you are making money with either method, then you should do what it takes to include the other method as it can only lead to more success.

Hope this was a little helpful. I am happy to share my knowledge if you have any questions. I am not a super expert yet, but I am past the newbie stage and things are looking good.

Take care.