Basic E-mail Marketing Techniques for Newbies

I like to specify some of the advantages of E-mail Marketing:

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

All mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

Obviously email marketing is one of the popular SEO tactics but it nowadays it is not working at all. I am weary of getting spam mails and I think other are too. Therefore, you have to improvise new techniques while launching e-mail marketing technique.

i think email marketing doesnt work like a few years ago... and PTC will fail too is a question of time.

Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

Following are the best email marketing techniques

Update your autoresponder emails
Cloak your affiliate links
Know what you’re talking about, and clarify
Put the unsubscribe options at the bottom
Repeat yourself
don't be verbose

I believe that a well written email to a targeted market can do wonders.