Is Pay Per Click (PPC) really required?

Well done correctly SEO will provide you with free highly targeted traffic... PPC means that you pay to play. I hope that helps.

PPC is the best way to increase traffic at your website, I do not think that it can be bad...
If you have money, just try it, it really works.

SEO is something the requires patience and effort. While PPC is something that requires money and effort. Now, which do you want to take?

SEO and PPC are one of the best tools to get traffic. If you're really determine to beat the competition of online business then you must try to do both.

I am a big fan of free traffic and while we offer SEO we do not offer PPC. I just have a real hard time paying what I can get for free. Having said that, PPC is a valuable tool under the right circumstances. I just don't like the ROI.

Even if you are getting big traffic from your SEO efforts, It can still be wise to use PPC. You will notice that companies maintaining and promoting a brand will still use PPC even though they rank #1 in google for the term they are bidding on.

You can see the same type of thing offline. Why the heck do large cell phone companies plaster billboards miles away from their locations - this is an attempt to always stay ahead of the competition and always be in front of your audience.

SEO is long term and PPC is short term. As far as cost is concern SEO is most cost effective as compared to PPC in long run. So If you got enough money and you wnat traffic on our site simultenously then you can go with PPC else SEO will be much helpfull

Originally Posted by 48ways

Even if you are getting big traffic from your SEO efforts, It can still be wise to use PPC. You will notice that companies maintaining and promoting a brand will still use PPC even though they rank #1 in google for the term they are bidding on.

You can see the same type of thing offline. Why the heck do large cell phone companies plaster billboards miles away from their locations - this is an attempt to always stay ahead of the competition and always be in front of your audience.

Most websites owners do not have the luxury of using PPC for branding... I also wonder if that is an efficient use of marketing dollars?