Social media is not immune from ASA oversight too. The ASA says it will have the power to remove pieces of advertising or marketing from Facebook and Twitter, but as with blogs and SEO article marketing or content for example, how will it decide what is advertising and marketing? Will we see links we post on our personal accounts deleted because the ASA feels our opinion is misleading? That’s maybe not an issue for individuals, but for the growing number of companies using these platforms the implications are enormous. Instead of running a quick, fun competition that gives away free products and takes a few minutes to post on Facebook, companies will now need to run it past the internal compliance person for approval and even then could see their hard work removed without warning. It could well affect social media campaigns significantly.