Advertising Basics

1.Be consistent in your ad message and style including business cards, letterhead, envelopes, invoices, signs and banners.

2.Newspapers, radio and TV stations are helpful in producing the advertising that you will be running with them.

3.While word-of-mouth advertising has been around a long time, it usually falls short of being able to attract the number of customers needed to be successful in business.

4.Promote benefits rather than features. A benefit is the emotional satisfaction your product or service provides, or a tangible performance characteristic.

5.Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.

There are many different types of online advertising, from blatant advertising to subtle, seemingly natural links. Here are several common types of online advertising currently used:

1. Banner Advertising – Banner ads are image ads with a company’s or website’s logo, slogan, and advertising message (or something similar) included. Banner ads come in many different sizes, which would be determined by the space available on the publisher’s site where the advertising space is being purchased. Some banner ads are animated.

2. Sponsorships – Advertisers regularly gain exposure in online sponsorships, whether that’s sponsoring a site blatantly for a site-wide text link or banner ad, sponsoring online videos (or even limited commercial sponsorships with major TV networks offering videos online), or sponsoring something such as a free Web template, where the sponsorship link stays in tact every time a template is used.

3. Text Link Advertising – Text link ads can work similarly to banner ads, they can be site-wide links in the sidebar, footer, or other area of a publisher’s website, or they can be a text link worked into the content on one particular page on a publisher’s site.

4. Video Advertising – Video advertising can be done similarly to banner advertising using various video screen sizes, or can involve blatant advertising in essentially Web commercials released with some kind of entertainment value to video sharing sites, hoping for a viral effect of the video being shared to increase exposure.

5. Email Advertising – Email advertising is essentially purchasing banner or text link ad space within email newsletters reaching a certain target market.

6. Pay-Per-Click (PPC) Advertising / Search Engine Advertising – Pay-per-click advertisements can be purchased in text or image / banner formats, often through search engine advertising (to place in sponsored results for certain keyword phrases) or through ad publisher networks such as Google Adsense, where ads appear on publisher sites relevant to chosen advertiser keywords.

The most efective advertising right now is word-of-mouth advertsing as there are too many competotors with the same products.

Good thoughts and also Display advertising is one of the most common and longest standing formats in online advertising, and in today’s episode of Digital Marketing School, Andrew talks through some of the basics or how to set up and run a display advertising campaign, and some of the terminology that you’ll need to know.

Article writing advertising is very efficient way of generating traffic as well. Pay-Per-Click (PPC) Advertising / Search Engine Advertising is one of the best ways for advertising as long as you choose the best key words preferable by search engines. Thank you for the beneficial topic .

Nice info Basically, you need to know your niche market and what consumers are looking for

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