...science news website? I'm an editor for a science news discussion forum and our readership is nil. Although I've had several good ideas, I am not able to deliver a professional-quality marketing strategy on my own. My employer has finally agreed to let me look into hiring a consultant, but all of my searches for "marketing consultant" and "website promotion" yield results about how to promote a product or service via a website, not to promote the website itself.

What is the best way to find someone who can help us? My boss is skeptical about the whole hiring-a-professional business, so if I bring in a dud, I probably won't get another shot.