Tips for promoting via YouTube

Don’t make a video directly about your site.

It’ll just get around 20 views and it won’t do anything. Post videos on related topics and include your site at the end or start of the video (as a sponsor) and in the description, as well as on your channel page.

Make people want to watch your videos again.


This means making them funny, interesting, controversial or any combination of the three. You want people to add your video to their favorites and subscribe to your future ones. This is how most videos, except the ones that make it onto the front page, get most of their views.

If you have a microphone, use it.

No one’s going to sit through a windows media player slide show, but relay the exact same information to them with your voice, and the results are much better.

Build a circle of friends.

A few converting visitors to your site are better than 1000s who just click away, get talking to people and build up your friends list. In turn, these people may take interest in your site.

Choose topics and content which are already popular on YouTube to make videos about.

Providing you can relate them to your site, it’s better to choose a category which has pre-existing interest, I mean viewer interest rather than poster interest, similar to finding an unfilled niche when posting your site, it’s better to have lots of interest and little competition. You can check this by looking at other videos and their views and ratings, which brings me to my final point:

Do your research

You need to get YouTube savvy! Be a simple YouTube viewer for a while before you start posting, find out what works, what doesn’t. Where the interest areas are, and more importantly where they aren’t.

good idear
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