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What is BTL Advertising?

This is a discussion on What is BTL Advertising? within the Advertising & Marketing forums, part of the Internet Marketing category; What is BTL Advertising?...

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    Default What is BTL Advertising?

    What is BTL Advertising?

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    Default Re: What is BTL Advertising?

    BTL Advertising is one of the strongest Advertising strategy. It's very simple to understand BTL Advertising. BTL Advertising is source of Advertising to promote a brand or Business throw radio, television, billboards, print and film.
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    Default Re: What is BTL Advertising?

    thanks for sharing with us

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    Default Re: What is BTL Advertising?

    BTL stands below the line advertising means creating and implementing an advertising strategy apart from mediums like, billboards, television, print, radio, and films.

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    Default Re: What is BTL Advertising?

    BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. ATL stands for Above The Line, meaning that the advertising is going to be deployed around a wider target audience, e.g. television, radio, or billboards.

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    Default Re: What is BTL Advertising?

    thanks for sharing with us

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    Default Re: What is BTL Advertising?

    Quote Originally Posted by Tripathlogistics View Post
    What is BTL Advertising?
    Below the line, advertising includes the direct mail campaigns. BTL gives the physical touch and feels experience to your brand.

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    Default Re: What is BTL Advertising?

    Hi,

    Below The Line (BTL) and Above The Line (ATL) are two main categories of advertising often used by agencies in the past. The name comes from a way of paying an agency for the work. In the case of BLT there were no media commission, just payments for creative work and production. The most typical BTL materials are POS (Point Of Sale) materials, catalogs, brochures, leaflets, etc.
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    Default Re: What is BTL Advertising?

    thanks for sharing with us

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    Default Re: What is BTL Advertising?

    thanks for sharing with us

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    Default Re: What is BTL Advertising?

    Quote Originally Posted by Tripathlogistics View Post
    What is BTL Advertising?
    BTL is the below the line advertising which is cost effective. It focusing on targeted audiences and gathering particular audiences.

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    Default Re: What is BTL Advertising?

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  13. #13
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    Default Re: What is BTL Advertising?

    Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film. Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing.
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