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What is ATL Activities

This is a discussion on What is ATL Activities within the Advertising & Marketing forums, part of the Internet Marketing category; Hi All, What are the ATL activities in Marketing and Media Buying?...

  1. #1
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    Default What is ATL Activities

    Hi All,

    What are the ATL activities in Marketing and Media Buying?

  2. #2
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    Default Re: What is ATL Activities

    thanks for sharing with us

  3. #3
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    Default Re: What is ATL Activities

    thanks for sharing with us

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    Default Re: What is ATL Activities

    thanks for sharing with us

  5. #5
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    Default Re: What is ATL Activities

    thanks for sharing with us

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    Default Re: What is ATL Activities

    Thanks for sharing with us

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    Default Re: What is ATL Activities

    thanks for sharing with us

  8. #8
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    Default Re: What is ATL Activities

    The Line Marketing involves brand creation and promotion through robust channels like television, radio, newspapers, magazines, etc. Mass media provides one of the biggest platforms for businesses to advertise their product to a large consumer base in a short time span.

  9. #9
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    Default Re: What is ATL Activities

    Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.