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Service Marketing

This is a discussion on Service Marketing within the Advertising & Marketing forums, part of the Internet Marketing category; Hi! How to market Digital Marketing services for educational sectors? Please Elaborate...

  1. #1
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    Default Service Marketing

    Hi!

    How to market Digital Marketing services for educational sectors? Please Elaborate

  2. #2
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    Default Re: Service Marketing

    thanks for sharing with us

  3. #3
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    Default Re: Service Marketing

    Yes, There are thousands of ways to provide marketing services for educational sector. As you can use the following mediums or platforms:
    1: Social Media Platforms
    2: SMM
    3: SEO
    4: SEM

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    Default Re: Service Marketing

    Thanks for sharing

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    Default Re: Service Marketing

    Thanks for sharing

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    Default Re: Service Marketing

    thanks for sharing with us

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    thanks for sharing with us

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    thanks for sharing with us

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  10. #10
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    Default Re: Service Marketing

    Introduction

    The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.
    Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy.
    This shift has also brought about a change in the definition of goods and services themselves. No longer are goods considered separate from services. Rather, services now increasingly represent an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum.
    Definition and characteristics of Services

    The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.”
    The defining characteristics of a service are:
    Intangibility: Services are intangible and do not have a physical existence. Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those engaged in marketing a service as they need to attach tangible attributes to an otherwise intangible offering.

    1. Heterogeneity/Variability: Given the very nature of services, each service offering is unique and cannot be exactly repeated even by the same service provider. While products can be mass produced and be homogenous the same is not true of services. eg: All burgers of a particular flavor at McDonalds are almost identical. However, the same is not true of the service rendered by the same counter staff consecutively to two customers.
    2. Perishability: Services cannot be stored, saved, returned or resold once they have been used. Once rendered to a customer the service is completely consumed and cannot be delivered to another customer. eg: A customer dissatisfied with the services of a barber cannot return the service of the haircut that was rendered to him. At the most he may decide not to visit that particular barber in the future.
    3. Inseparability/Simultaneity of production and consumption: This refers to the fact that services are generated and consumed within the same time frame. Eg: a haircut is delivered to and consumed by a customer simultaneously unlike, say, a takeaway burger which the customer may consume even after a few hours of purchase. Moreover, it is very difficult to separate a service from the service provider. Eg: the barber is necessarily a part of the service of a haircut that he is delivering to his customer.

  11. #11
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    Default Re: Service Marketing

    Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and ...

  12. #12
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    Default Re: Service Marketing

    Thanks for sharing.

  13. #13
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    Default Re: Service Marketing

    Hi,

    The American Marketing Association defines services as - “Activities, benefits, and satisfaction which are offered for sale or are provided in connection with the sale of goods.”
    Thanks!