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What is link churn..?

This is a discussion on What is link churn..? within the Advertising & Marketing forums, part of the Internet Marketing category; Link churn which is mentioned in this patent application is "computed as a function of an extent to which one ...

  1. #21
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    Default Re: What is link churn..?

    Link churn which is mentioned in this patent application is "computed as a function of an extent to which one or more links provided by the document changes over time." Basically that means the rate a link and/or its anchor text change from an origin's page or document. The patent application discusses that Google may apply a penalty of your "link churn" is above the threshold, i.e. "63. The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if the link churn is above a threshold."

  2. #22
    Senior Member Yuga's Avatar
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    Default Re: What is link churn..?

    Link Churn is Links that appear and disappear on pages are likely to be part of a linking scheme

  3. #23
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    Default Re: What is link churn..?

    Link churn is a link that appears and disappears on the webpage. These are likely to be part of a linking design. The rate at which these links keeps appearing and disappearing is called as link churn. If this scenario is on the frequent basis, then it may be regarded as spam.

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